BW
Job
Sales Executives (Eye Wear Consultants)
Nairobi • KenyaSalaryDescriptionThe Sales Executive role at Optica is a specialized retail position focused on helping
Full Time
About this opportunity
<p>ABOUT THE COMPANY</p><p>Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily to become the largest and leading Optician in East Africa. What began as a one room, 5 staff operation has today grown to 65 + branch operations with 400+ staff. If you're looking to learn, grow, and bring better sight to all - come work with us at Optica and build your career and let us grow together.</p><p>JOB SUMMARY</p><p>The Sales Executive role at Optica is a specialized retail position focused on helping customers choose eyewear solutions that best meet their prescription, lifestyle and personal style needs. While the title reflects a sales function, internally the role is known as an Eyewear Consultant (EWC) because it involves a consultative approach to assisting customers in selecting frames, lenses, and eyewear products. This role requires a strong understanding of eyewear products and customer needs, supported by structured training provided by the company. The position plays a critical role in delivering an excellent customer experience while contributing to the store’s sales performance. Training & Development All candidates will undergo a structured training program designed to equip them with the knowledge and practical skills required for the role. Continuous evaluations during the training period help assess progress and ensure each candidate develops the competence required to perform confidently as an Eyewear Consultant (EWC). </p><p>RESPONSIBILITIES</p><p>Customer Experience ∙ Welcome and assist customers in a warm, professional, and courteous manner. ∙ Understand customers’ needs, preferences, and lifestyle to recommend suitable eyewear solutions. ∙ Provide clear information on products, pricing, and services offered. ∙ Handle customer inquiries, concerns, and complaints professionally. Eyewear Consultation ∙ Guide customers in selecting frames & lenses that best suit their prescription needs and other personal preferences ∙ Recommend appropriate lens types and features based on the customer’s lifestyle, occupation, and usage requirements. ∙ Dispense completed eyewear orders and explain proper care and maintenance of glasses Sales & branch Performance ∙ Achieve established sales and customer service targets. ∙ Assist in maintaining attractive product displays and a well-organized retail environment. ∙ Support branch promotions and initiatives to enhance performance.Operations & branch Support ∙ Follow procedures for sales processing, order creation, and payment handling.∙ Perform minor adjustments and simple repairs to frames when required.∙ Assist with inventory handling and product organization. ∙ Maintain cleanliness and proper presentation of the branch and display areas.∙ Support colleagues and coordinate with the head office when necessary. Team Contribution ∙ Maintain positive working relationships with customers and coworkers.∙ Contribute to a collaborative team environment. ∙ Perform any additional duties assigned by management when required.</p><p>REQUIRED SKILLS</p><p>External communication, Verbal communication, Customer service, Sales strategy, Direct sales</p><p>REQUIRED EDUCATION</p><p>High, secondary school</p>
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