Head of User Acquisition

Company: Ruby Labs
Industry: Marketing & Sales
Location: Ukraine

<strong>About us</strong>
<p>Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/</p>
<strong>About the role</strong>
<p>We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.</p>
<strong>Key Responsibilities</strong>
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<p>Build and lead the centralized User Acquisition Department servicing multiple subscription products</p>
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<p>Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)</p>
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<p>Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems</p>
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<p>Design UA OKRs/KPIs for both department-wide success and individual team members</p>
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<p>Manage and mentor a team of cross-platform UA Managers embedded in different product teams</p>
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<p>Lead hiring, onboarding, training, and performance management processes across the UA function</p>
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<p>Create a high-talent-density culture that fosters performance, collaboration, and growth</p>
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<p>Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS</p>
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<p>Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU</p>
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<p>Partner with data science to create and refine advanced analytics and attribution models</p>
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<p>Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration</p>
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<p>Collaborate with Managing Directors of each product to align UA strategies with business goals</p>
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<p>Work closely with creative leads to guide ad production using data-driven creative briefs</p>
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<p>Own vendor relationships with major advertising platforms / agencies and tools</p>
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<strong>Qualifications</strong>
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<p>7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale</p>
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<p>Strong background in <strong>subscription-based D2C products</strong>, ideally across multiple verticals</p>
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<p>Proven track record managing multi-million dollar monthly paid budgets</p>
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<p>Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals. </p>
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<p>Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display</p>
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<p>Experience building and scaling teams, setting KPIs, and leading under a centralized structure</p>
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<p>Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics,, and Excel/SQL</p>
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<p>Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment</p>
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<p>Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable</p>
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<p>Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team</p>
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<p>Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results</p>
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<p>Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable</p>
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<p>Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur</p>
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<strong>Location</strong>
<p>Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.</p>
<strong>Benefits</strong>
<p>Discover the perks of being part of our vibrant team! We offer:</p>
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<p><strong>Remote Work Environment:</strong> Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life bala…