Director of Content Marketing & Media

Company: Luxury Presence
Location: New York, NY
Tags: director, design, saas, founder, ceo, technical

<p>Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we're a Series C company on track to hit $100M in annual recurring revenue in the next six months. More than 87,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.</p><p><br></p><p>
</p><strong>Here’s why we are excited about this opportunity:</strong>
<p>Luxury Presence is the leading growth platform in real estate, and we are investing in the content and media engine to match. We are building a first-of-its-kind media arm inside a high-growth, venture-backed SaaS company at a moment when brand, distribution, and industry authority are becoming the most durable competitive advantages in technology. This role is at the center of that investment.</p>
<p>As <strong>the Director of Content Marketing & Media</strong>, you will own the content operation that powers our inbound pipeline and builds our audience. You will lead SEO-driven content strategy, AI search discoverability, multi-format editorial production, video content, and audience growth across social and email. You will define our editorial voice, shape the content formats that drive Luxury Presence’s next chapter of growth, and use AI to accelerate production and scale output. Few roles offer this blend of creative ownership, commercial accountability, and industry-wide influence. With success, you will lay the foundation for a broader media ecosystem investment in 2027 and beyond.</p>
<p>This is not a brand marketing role. You will be measured on organic traffic, MQLs, pipeline contribution, and audience growth. You need to be equally comfortable setting editorial standards and understanding why a piece of content converts. If you have built content engines that directly drove pipeline at scale, and you want to do it again inside a company with real momentum, this role is built for you.</p>
<strong>Here’s what you’ll own:</strong>
<p></p>\n<p></p><p><br></p>Organic Growth and SEO Strategy
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<p>Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.</p>
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<p>Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.</p>
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<p>Lead the company’s content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presence’s citation and mention rates across LLM-driven discovery.</p>
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<p>Use data to evaluate content performance and make strategic calls on where to invest editorial resources.</p>
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</ul>
<p><br></p>Multi-Format Content Production
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<p>Build and run a structured content operation that ships on schedule across all formats: blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, keynote scripts, and event content.</p>
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<p>Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume.</p>
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<p>Expand the newsletter’s reach, engagement, and pipeline contribution as a core distribution channel.</p>
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<p>Oversee webinar and event content production that showcases Luxury Presence’s leadership and generates demand.</p>
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<p>Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation.</p>
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</ul>
<p><br></p>Audience Growth, Social Media, and Video
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<p>Own audience development strategy across YouTube, TikTok, Instagram, LinkedIn, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform.</p>
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<p>Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel.</p>
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<p>Oversee video content production, including Luxury Presence’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reach and retention.</p>
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<p>Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform.</p>
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<p>Track and report on audience growth, engagement metrics, and content performance across all social channels, using data to inform programming and distribution decisions.</p>
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<p>Experiment with new formats, features, and emerging platforms to stay ahead of how audiences consume content.</p>
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</ul>
<p><br></p>Team, AI Production, and Contributor Network
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<p>Build and lead a content team spanning editorial, video production, and social media.</p>
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<p>Expan…