Global Head of Marketing Innovation

Company: Wolt - English
Location: Berlin, Berlin, Germany

About Wolt
<p>At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.<br><br>Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.</p><p>We are seeking a forward-thinking, AI-first leader to shape and drive the evolution of Marketing Innovation across the organization. Sitting within the Marketing function, this role is responsible for defining how AI transforms marketing—from how we plan and create, to how we execute, personalize, and scale.</p>
<p>As Global Head of Marketing Innovation, you will lead the transition from traditional marketing operations and tooling toward AI-powered workflows, agent-driven automation, and intelligent decision systems. You will define what capabilities marketing needs to succeed in an AI-native environment and translate those into clear, prioritized roadmaps in close partnership with Product, Engineering, and Data teams.</p>
<p>This role goes beyond managing technology—it is about rethinking how marketing works. You will act as the primary bridge between Marketing and technical teams, ensuring AI solutions are aligned with business goals, scalable across markets, and embedded into day-to-day workflows. You will also lead a small but high-impact team, including an AI Enablement specialist responsible for driving adoption across the organization.</p>
<p>The role reports directly to the Senior Director of Growth Marketing & Innovation.</p>
What you'll be doing
<strong>AI Strategy & Marketing Transformation</strong>
<ul>
<li>Define and lead the long-term vision for AI-powered marketing, including automation, personalization, and intelligent workflows.</li>
<li>Identify high-impact opportunities where AI can replace manual work, improve decision-making, and unlock scale.</li>
<li>Drive the transition from tool-based execution to AI-enabled operating models across marketing functions.</li>
</ul>
<strong>AI Product Thinking & Roadmap Ownership</strong>
<ul>
<li>Translate marketing needs into AI-driven solutions, including agents, automation systems, and intelligent workflows.</li>
<li>Own and prioritize the Marketing Innovation roadmap, balancing business impact, feasibility, and scalability.</li>
<li>Act as the primary DRI within Marketing for AI-related initiatives, managing trade-offs and sequencing.</li>
</ul>
<strong>Agentic AI & Workflow Automation</strong>
<ul>
<li>Lead the design and deployment of AI agents to automate workflows across creative production, performance marketing, CRM, and localization.</li>
<li>Ensure solutions are embedded into real workflows—not standalone tools.</li>
<li>Continuously identify and scale automation opportunities across the organization.</li>
</ul>
<strong>Cross-Functional Leadership</strong>
<ul>
<li>Partner closely with Product, Engineering, Data Science, and Analytics teams to build and deploy AI solutions.</li>
<li>Ensure alignment between marketing needs, technical capabilities, and long-term system architecture.</li>
<li>Influence without direct authority, driving execution through strong cross-functional collaboration.</li>
</ul>
<strong>AI Adoption & Enablement</strong>
<ul>
<li>Own the global adoption of AI solutions across Marketing.</li>
<li>Lead and mentor an AI Enablement specialist focused on training, documentation, and day-to-day usage.</li>
<li>Establish clear processes, playbooks, and best practices to ensure teams effectively leverage AI capabilities.</li>
<li>Drive cultural change toward AI-first ways of working.</li>
</ul>
<strong>Governance, Quality & Compliance</strong>
<ul>
<li>Ensure AI solutions meet standards for quality, consistency, and brand alignment.</li>
<li>Partner with Legal, Privacy, and Engineering teams to ensure compliance with data governance and regulatory requirements.</li>
<li>Define guardrails, escalation paths, and approval processes for AI-driven workflows.</li>
</ul>
<strong>Vendor & Ecosystem Strategy</strong>
<ul>
<li>Evaluate and manage external AI tools, platforms, and partners.</li>
<li>Ensure the ecosystem supports long-term flexibility and avoids unnecessary complexity.</li>
<li>Maximize value from vendors through structured evaluation and performance management.</li>
</ul>
Our humble expectations
<ul>
<li>8+ years of experience in product, AI/automation, marketing innovation, or related roles in high-scale digital environments.</li>
<li>St…